POPSUGAR Inc. is a global media and technology company including lifestyle media publisher POPSUGAR, quarterly subscription box POPSUGAR Must Have, makeup line Beauty by POPSUGAR and the POPSUGAR Collection at Kohl's. A leading lifestyle brand for young women, POPSUGAR delivers inspiring, informative, and entertaining multi-platform content across entertainment, fashion, beauty, fitness, food, parenting, news and more.






Our Mission

We create media that powers the optimism and dreams of women around the world.

We combine data, technology and storytelling to connect brands to this audience at scale.

Our Values

We are passionate. We move fast. We welcome change. We value our team. We love to win. We are fans.
We are supportive. We are kind. We are positive. We collaborate. We say cheers.


Our Brands

Informing, entertaining, and inspiring action through multi-platform content across entertainment, fashion, beauty, fitness, food and parenting.

Artfully curated quarterly subscription boxes filled with covetable discoveries across fashion, beauty, home, and more.

Think thoughtfully sourced ingredients, good-for-you products, irresistible formula, and ultramodern packaging that's pretty and portable. #smartmeetsbeauty

Our Story

Lisa Sugar had a passion for celebrity news (especially everything Matt Damon) and blue handbags, and sensed a void in the market for fun, friendly, pop culture content. Her husband Brian had an equal passion for disrupting big industries through technology. In 2005, they shared a vision to modernize the newsstand by bringing readers the latest trending topics in pop culture in real-time. Over the last ten years, POPSUGAR has grown to encompass all lifestyle categories and POPSUGAR Must Have. Together they deliver on the Sugars' vision of creating the ultimate lifestyle brand for the digitally savvy generation.

Working With Us

We partner with many of the world's biggest and best brands to reach their business goals. Through POPSUGAR Bakery, our in-house content studio, we work with brands to develop integrated marketing solutions that span all marketing channels, from native advertising videos to events. We help brands reach and engage their customers through the content we create and commerce we enable.

Native Advertising Solutions

Full-service creative shop, develops immersive insight-driven marketing programs for brands who want to reach and engage women. Capabilities Include: Video Production, Original Photography, Digital and Mobile Experiences, Social Media Activation, Experiential Marketing, Premium Blogger Programs, and Talent Acquisition


POPSUGAR Studios, the video production arm of POPSUGAR, Inc., is the #1 producer of original online video lifestyle content, with over 300 million monthly views of its original series and nearly 4 billion views overall. Our videos are mobile-first and platform-first; we have been quick to innovate and optimize videos for platforms such as YouTube, Facebook, Snapchat, in addition to creating content for TV. Whether it's shows that make viewers laugh, style leaders who inspire them to look their best, or lifestyle experts who help them lead a happier, healthier life — we partner with brands to produce meaningful and entertaining content that we know our audience will love and share by the millions. Check out some of our latest videos here.

Making Headlines

Group Nine to Acquire PopSugar, Continuing Wave of Digital Media Tie-Ups

Discovery Inc. -backed digital publisher Group Nine Media Inc. has agreed to acquire women-focused publisher PopSugar.

PopSugar's Brian Sugar on getting profitable and focusing on staying profitable

For female media brand PopSugar, the name of the game now is profits. The 12-year-old company has finally gotten into the black, and it intends to stay there, CEO Brian Sugar said on this week's episode of the Digiday Podcast…

What PopSugar Learned from Selling Products Through Text Messages

Shopping via text message may not seem like the most common behavior. Yet nearly a year after launching a pay-by-text service called Must Have It, PopSugar said it expects to have 20,000 subscribers by the end of the year…

Beauty by PopSugar Is More Than Just Sweet

Curated by Lisa Sugar, the founder and president of ever-so-popular PopSugar, Beauty by PopSugar is the brainchild of Pamela Baxter, formerly the C.E.O. of LVMH Perfumes & Cosmetics - North America and president of Christian Dior Couture. Baxter and Sugar worked together to produce a very pop collection of colors that is sweet as sugar…

Kohl's, With Help From PopSugar, Looks to Reel In More Millennials

Millennials have been a sweet spot for Kohl's, and now the retailer wants more sugar. The Menomonee Falls, Wisc.-based Kohl's has hooked-up with Millennial-minded media platform PopSugar, which has a global audience of more than 100 million readers. PopSugar at Kohl's, launching in September at 500 stores and, will consist of elevated basics and fashion-forward styles that can travel from season to season…

PopSugar Steps Up Its Events Business With New Festival

As the competition for digital advertising becomes more intense, publishers are trying to make a splash with big events to reel in sponsorships and connect directly with their audiences. One such publisher is PopSugar, a female-focused digital media company …

Lisa Sugar Knows What Millennials Want From a Beauty Line

Does the world need another makeup line? It's a question frequently tossed about within the beauty industry, but Lisa Sugar firmly believes in…

PopSugar's Beauty by PopSugar Readies for Rollout

PopSugar - a leading media destination for Millennial women - is getting ready to try its hand at beauty. And with product, not content…

PopSugar's Lisa Sugar on 2018: Display ads will continue to wane

2017 might be remembered as the year that publishers got more serious about things like commerce, events and other lines of non-advertising revenue. But everybody who took their first step into those waters will have a long way to go to catch up to PopSugar…

PopSugar, Complex Team up for Ad Deals

As tech giants tighten their grip on online advertising, digital publishers are working together to sell ad campaigns…

Day in the Life: PopSugar Inc. founder and president Lisa Sugar

Lisa Sugar has conquered media, and now she's ready to tackle the beauty industry…

Meghan Rienks, Sasha Pieterse, Arden Cho, Karrueche Tran to Star in 'Honored' Teen Comedy Film From Lionsgate Digital

'Honored' will be executive produced by Zoe, Cisely and Mariel Saldana's Cinestar Pictures - the first feature film from the sisters' banner - and Untitled Entertainment's Kendall Rhodes and Jason Newman in association with PopSugar Films…

PopSugar's new commerce play is a buy-by-text service

PopSugar is trying to trigger impulse buys with text messages. Last Wednesday, the company's co-founder, Brian Sugar, unofficially announced the launch of Must Have It, a new product that…

How PopSugar leveraged data to increase its branded content deals by 85 percent

Although many publishers are facing content studio growing pains, PopSugar has grown its number of branded content deals by 85 percent so far this year versus the year-ago period…

POPSUGAR To Brands: Everything Starts With An Insight, No 'Fully Baked Offering'

Given a multitude of digital content, some authentic some less so, POPSUGAR has hitched the credibility of its enterprise to emotion. "We believe that consumers can tell the difference between a Facebook growth-hacking, click-baity type of experience from of what is in POPSUGAR premium emotional storytelling," says Global Chief Revenue Officer Geoff Schiller…

PopSugar's New Projects Aim to Empower Its Audience and Help Them Change the World

During its NewFront presentation today, PopSugar focused on the insights and personalities that have helped the website grow over the past 10 years. Those insights point in one direction-toward inspiring its audience and addressing the everyday issues its fans face…

PopSugar pushes further into commerce with new shopping posts

Publishers may all be moving toward commerce, but PopSugar plunged into it. Last week, the fashion-focused publisher rolled out an article format called PopSugar Shop…

How PopSugar's New Tool Will Help You Stay Ahead of Social Media Trends

On Facebook, the Trending Topics section can sometimes lead you astray. Aside from potential fake news articles, the topics aren't so much "trending" as they are "trending three days ago." Enter TrendRank…

How PopSugar's Founder Grew a Global Media Empire

PopSugar president and founder Lisa Sugar bought her first Birkin recently. And while we've seen our fair share of Hermès in the land of over-the-top Coveteur closets, this electric-blue bag in particular stands for a lot more than just a love for all things pretty and extremely well-made…

Brian Sugar, the co-founder and chief executive of PopSugar, has tasked himself with keeping the 10-year-old media company innovative. Here's precisely how he does it.

More than 10 years ago Lisa Sugar and her husband, Brian, founded PopSugar. Back then, it was a scrappy, bloggy website where Lisa posted her musings about fashion, celebrity, and, occasionally, technology…

How I Made It: Lisa Sugar grew a blog into a global media empire

Lisa Sugar, 40, is the founder and president of PopSugar, the global media company headquartered in San Francisco whose eponymous lifestyle website attracts more than 100 million visitors a month…

Q&A: PopSugar's Lisa Sugar on Expansion, Partnerships and What Sets Brands Apart Plus, her new book about her business journey

In 2005, Lisa Sugar started blogging about celebrities as a side project while working as a media planner at Goodby, Silverstein and Partners in San Francisco. Eleven years later, her blog, PopSugar, has expanded into a massive lifestyle media company with numerous content verticals, international sites and an ecommerce division…

Making Sense of Data Through Result-Proven Analytics with PopSugar

Some of today's most innovative brands are content publishers that are engaging customers with content in addition to finding smart ways to monetize their websites. For example PopSugar taps into big data…

PopSugar Gets Political

The upcoming U.S. elections are proving rich grounds for experimentation by digital platforms looking to grow their audience reach and influence. Digi lifestyle publisher and MCN Popsugar is the latest to confirm its involvement in political coverage of the presidential race via a collaboration with ABC-owned television stations…

PopSugar's Snapchat Audience Is Growing, But Ad Revenue Is An Open Question

PopSugar is building a sizable audience on Snapchat, one that it hopes will attract advertisers in the near future…

ABC, Popsugar Team for Oscars Red Carpet Coverage

ABC has tapped Popsugar as a live streaming partner for its red-carpet coverage. The online publisher will be the exclusive fashion stream partner of ABC's Owned Television Stations for the On the Red Carpet at the Oscars live stream…

PopSugar CEO Brian Sugar: We don't want to run mobile banner ads

Women's lifestyle publication PopSugar is nearing a decade old. In that time, founder Brian Sugar has seen the ebb and flow of digital media. One early bet he's glad he made: Don't rely on display advertising…

The 19 hottest power couples in tech

Brian and Lisa Sugar believe that working together is the key to a happy marriage…

Want even more? Check out our official press releases or take a look at our stats. Follow us on Twitter, or learn more about our audience. PopSugar is a registered Trustworthy Accountability Group (TAG) program participant with sourcing disclosure information available.

When it's your job to create a culture of happiness for millions of women, happiness begins at home. At POPSUGAR, that means knowing you'll make an impact and have fun in the process. We hire talented people with diverse interests, who are passionate and thrive in a fast-paced environment. If that sounds like you, please check out our job postings!

Leadership Team
- Board of Directors -
  • Arthur Cinader
    Founder & Executive Vice President
  • Lisa Gersh
    Alexander Wang
  • Michael Moritz
    Venture Capitalist, Sequoia Capital
  • Brian Sugar
    Founder & CEO, POPSUGAR
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